Brief

I have been commissioned to create a motion infographic on how to create a perfect cup of coffee. The infographic must provide instructions to the viewer using both text and images, and will be presented as a video.

The target audience for this video are 14-30 yr old males and females with an interest in coffee making, so it must be accurate and detailed.
This motion graphic will be presented in a modern coffee shop, most likely above or around the own brand coffee they sell to their customers. This means it needs to be short and eye catching so customers could read it, while waiting for an order or paying for a product.