Further Drafting

This motion graphic is my further draft based on my Type Choices and scamps.

To create the kinetic typography i the animation, I lay out the text using the same font, in different sizes, which draws the viewer to the bigger words on the screen.  I used position keyframes to bring the text in from different parts of the screen, and set the timing of the animation to make the text enter the frame in the order in which you would read it. Adding motion blur softens the quick animations, making them look smoother.

 I animated rectangles into the frame to create a french press around the text, and I animated the filter being pressed down using keyframes, removing the text as the filter passed over it.

 Once the filter had reached the bottom, removing the text, I animated the coffee rising from the bottom of the frame up the press. I changed the level of the coffee at different points, giving the impression it is 'sloshing' around in the press. The anchor points above show where I altered the level of the coffee.